培训时间：2009.06.17-2009.06.19
培训地点：上海
培训价格：3200元
报名表下载
议程安排：
- 2009年6月17日 星期三
- 2009年6月17日 会议签到 会前会
- 09:00-21:00 全天签到
- 会议酒店大堂 代表报到、入住会议酒店
- 13:00-18:00 VIP、国际竞争情报服务专家1对1咨询、洽谈
- 2009年6月18日 星期四
- 2009年6月18日 上午 会展情报的团队组织分工、计划制定、目标确定
- 08:30-10:30 会展情报的团队建设与组织分工
- 会展工作人员情报与反情报素质与技能
- 会展情报的团队建设、人员分工
- 会展情报的获取区域、目标对象
- 10:40-12:00 典型行业大型国内及海外会展情报战略计划制定与案例分析
- 各行业会展情报战略计划制定分析
- 各行业会展情报案例分析
- 12:00-12:10 代表合影留念 酒店一楼
- 12:10-13:50 午餐
- 2009年6月18日 下午 会展情报的获取方法技能训练
- 14:00-15:20 会展情报的获取方法、技巧培训
- 会展情报获取方法
- 会展不同场合的情报获取技术：展台、专题会议、现场
- 会展不同目标对象的情报获取技术：观众、重点客户、行业专家
- 15:40-17:30 会展情报获取中的团队协作 角色扮演
- 学员分组讨论、互动
- 案例分析、角色扮演
- 2009年6月19日 星期五
- 2009年6月19日 上午 会展情报获取方法 团队实践、互动交流
- 09:00-10:30 中国企业海外大型行业会展竞争情报操作方法及技巧
- 学员分行业进行会展竞争情报各环节实践
- 学员分行业进行会展竞争情报的话题、方式讨论
- 10:30-12:00 学员组成会展企业情报团队进行实践 讨论
- 学员分行业进行会展竞争情报各环节实践
- 学员分行业进行会展竞争情报的话题、方式讨论
- 中外专家、学员代表汇总 总结
- 12：00-13：30 午餐
- 2009年6月19日 下午 会展情报的分析、汇总、报告、应用技术
- 13:30-15:00 会展情报的分析、汇总、报告撰写及应用
- 会展情报的汇总、分析方法及技能
- 会展情报的跟进、报告撰写及情报应用方法
- 15:10-17:00 嘉宾互动交流、研讨Panel Discussions
- Mrs Nancy Potter
- 全球首家专业会展情报服务商
- Alevant是全球第一个和唯一一家专业提供全球会展情报服务的公司。Nancy Potter女士作为创始合伙人之一，在会展情报收集及实践操作方面有着多年丰富的实战经验，她与美国、法国的合作伙伴共同建立了全球会展情报服务网络，以支持其在非洲、北美、南美、欧洲以及亚洲的客户对会展情报的需求。
- Nancy Potter女士研发的专业竞争情报应用肢体语言课程、欺骗检测课程，作为企业情报人员的必备非语言交流技能得到广泛的学习。
- 在本次培训课程中，Nancy Potter女士将带领学员按照会展情报团队分组，深入一线实际开展会展情报的实践环节
- Nancy Potter is co-founder of the Bennion Group, a Utah-based management consulting firm that includes the brands First-to-Know, Stratford Bridge, and Bennion-Robertson, Inc. and one of the four founders of Alevant, the only globally networked sales and intelligence organization focusing on tradeshows, conferences, and exhibitions.
- She leads Bennion’s strategic communicatons practice, and is an experienced organizational design consultant. She has worked for many years in trade show intelligence. Nancy is the creator of “Reading Body Language” and of “Detecting Deception” – two acclaimed courses on non-verbal communications. She is co-creator of the “vertical scan” method for analyzing body language and non-verbal messaging.
As a founder of Alevant, Mrs. Potter has worked with her American and French partners to develop a global network of trade show and exhibition teams to support client intelligence and sales efforts in Africa, North and South America, Europe, and Asia.
- Bennion’s client list includes multiple fortune 500 companies, including Hewlett Packard, JP Morgan Chase, TotalFinaElf, American Airlines, and other leading companies in the manufacturing, pharmaceutical, chemical, information technology, transportation, and telecommunications industries. Bennion has also assisted large firms to increase their B2B sales effectiveness.
- Nancy is a prolific writer, and has authored articles on how to start a corporate CI process; using trade show intelligence techniques to gather technical intelligence; and on non-verbal communications. Nancy has worked for several educational institutions, and in financial services. She graduated from Utah State University (B.A.), holds a teaching certificate, and did additional study at the University of Utah.
- At Alevant, Nancy leads the company’s corporate development and she is a frequent speaker and writer on the subjects of body language, intelligence, competitive intelligence, and corporate influence, and trade show intelligence, and is regularly booked as a speaker at business and intelligence conferences around the world.
- Kent Potter
- 全球首家专业会展情报服务商
- Alevant是全球第一个和唯一一家专业提供全球会展情报服务的公司。Kent 先生作为创始合伙人之一，在会展情报收集及实践操作方面有着多年丰富的实战经验。同时kent先生被业界公认为是全球竞争情报分析、早期预警系统和战略影响分析专家。
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Kent在竞争情报服务领域具有长达23年的经验，为全球40多家企业建立了竞争情报理念以及情报组织体系建设。作为企业决策顾问，他率领课题组，探索了企业决策文化分析和竞争情报方法在商业方面的成功应用，创立了早期预警分析指标树方法。Kent先生毕业于犹他大学，他获得的专业执照包括：竞争情报专业协会，美国产业安全协会，国际专业安全顾问协会等
- 在本次培训课程中，Kent先生将以全套的会展情报团队建设、会展情报采集、会展后的情报汇总分析等方法、技能的培训课程，使中国的企业客户全面掌握会展情报的操作
- Kent Potter is Founder and Managing Director of the Bennion Group, a Utah-based management consulting firm that includes the brands First-to-Know, Stratford Bridge, and Bennion-Robertson, Inc.. He is also one of the four founders of Alevant, the only globally networked sales and intelligence organization focusing on tradeshows, conferences, and exhibitions.
- For more than 23 years, he has combined the concepts of intelligence, organizational design, and advanced business techniques to help clients to increase their strategic effectiveness and operational efficiency. Much of his work has been focused on companies that are entering or are already involved in highly competitive markets.
- As a founder of Alevant, Mr. Potter has worked with his American and French partners to develop a global network of trade show and exhibition teams to support client intelligence and sales efforts in Africa, North and South America, Europe, and Asia.
- Mr. Potter is the former head of the BellSouth Intelligence Resource Group, and has helped design and develop the intelligence processes of over 40 major corporations around the world. Early in his career, Mr. Potter served as Director of Marketing for two mid-sized technology and process consulting companies, and he has founded two different and successful business-to-business service firms.
- As a founder of Alevant, Mr. Potter has worked with his American and French partners to develop a global network of trade show and exhibition teams to support client intelligence and sales efforts in Africa, North and South America, Europe, and Asia.
- At Alevant, Mr. Potter leads the company's strategy development; at Bennion he guides intelligence and business process consulting efforts. He has published numerous articles on intelligence and scenario planning, and is a frequent speaker and writer on the subjects of business strategy, business intelligence, scenario planning, wargaming and related concepts. He has chaired conferences on strategy, competitive intelligence, and early warning and is regularly booked as a speaker at business and intelligence conferences around the world.
- Mr. Potter is a recognized expert on intelligence, counterintelligence, intelligence network analysis, knowledge management, and strategy. As an expert consultant on improving the yield of corporate decisions, Mr. Potter routinely leads workshops on corporate decision culture analysis, and on methods of integrating intelligence and influence for successful business application. He originated the indicator tree method of early warning analysis, and has refined new ways of linking intelligence to successful corporate strategy.
- Mr. Potter is a Magna Cum Laude graduate of the University of Utah (B.A.) and holds a Graduate Certificate in International Relations. He also holds a Master's degree in business from Johns Hopkins University. From 2001 to 2006, he served as the Chairman of the Atlanta Chapter of the Society of Competitive Intelligence Professionals, and he continues to help SCIP improve its professional standing through professional service.
- 通过展会直接面对竞争对手以及他们的重要客户是企业获取竞争情报的重要方法之一
- 中国企业目前不能充分利用全球会展资源受益的原因是：
- 1、企业无法派出专业人员参加或缺少人手出席的一些重要展会，尤其是海外的展会；
- 2、企业派出的人员，由于身份问题在搜集竞争对手情报时处于不利位置，甚至会面临相应的法律或道德问题，尤其是在一些海外展会上；
- 3、企业派出的人员在与竞争对手和重要客户进行面对面交流时缺乏足够的经验和交流技巧，竞争对手的重要客户对不明身份者存在戒备和防范甚至敌对心理；
- 为您提供的会展竞争情报服务包括了：
- 1、关于产品的宣传和介绍资料
- 2、最新产品的信息
- 3、产品的技术等改进信息
- 4、产品报告会的报道
- 5、重要客户和行业专家以及观察家对产品的反馈
- 6、竞争对手、重要客户和行业/市场观察家的观点与评论
- 7、对竞争对手的意图、计划和能力的专业见解和分析报告
- 会展竞争情报的专业案例
- 1、消费品
- 获取了有关新的用于洗发液，可以降低洗发液生产成本的化学添加剂的信息；探明了竞争对手开发新产品、安装更高效率的生产设备所依托的新的生产过程和技术
- 2、工业（维护，维修和运营）产品
- 探明了竞争对手的分销技巧，他们的新产品及其应用和他们为现有产品开发的新市场以及为现有产品开发的新用途
- 3、公务旅行
- 探明了尚处在开发阶段的新技术（包括它们的优缺点），客户的需求，顾客对于新产品的反映和竞争对手的动向和其新产品的开发计划
- 4、建筑产品
- 探明了产品的定价策略（公开价格和实际价格 – 包括不对外公布的特殊折扣和价格条款），探明了竞争对手的销售策略和技巧，探明了竞争对手将投放的新产品和他们为现有产品开发的新功能。
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